About Alice

Alice in Scandiland

I am born and bred here in Cornwall, a beautiful part of the world that influences all aspects of my life and now where I have chosen to open my first bricks and mortar shop.

I started the Alice in Scandiland blog several years ago, as a way for me to record the renovation process in our home, as well as a distraction from the "something is missing" feeling I had. As a mother to two young girls, a role I thought would fulfill me for at least a decade, I found I was craving a creative outlet all for myself. To my surprise people started following along and in 2017 I won the Amara Interior Blog Awards Best Design Inspiration award, an international accolade which completely blew me sideways.

From then I started to take things a little more seriously, my following grew and I started to think about where this momentum could take me. 

As a side line to my writing, I started selling vintage homewares from my She Shed in the garden. I created the Alice in Scandiland Shop Instagram page, to share what I was up to, not really knowing the direction I was heading, but just going with the flow.

This proved very popular and before I really knew what I was getting myself into, fueled by several glasses of wine, I found myself discussing the idea of taking over the shop at the front of my parent's house, in Lostwithiel. Within an hour a plan was formed and within 6 weeks, on August 15th, 2018, suffering serious sleep deprivation, exhaustion and brain overload, I opened the doors to my real world high street store.


Fast forward a few years and here I still am in 2022, despite a world wide pandemic, forced closures, homeschooling my girls, Brexit and facilitating the ever growing online side of the shop.

My customer's support continues to amaze me and I'm proud to say my business has grown a lot in the last few years.