About Alice

Alice in Scandiland

Born and bred in Cornwall, a beautiful part of the world that influences all aspects of my life and now where I have chosen to open my first bricks and mortar shop.

I started the Alice in Scandiland blog several years ago, as a way for me to record the renovation process in our home, as well as a distraction from the "something is missing" feeling I had. As a mother to two young girls, a role I thought would fulfill me for at least a decade, I found I was craving a creative outlet all for myself. To my surprise people started following along and in 2017 I won the Amara Interior Blog Awards Best Design Inspiration award, an international accolade which completely blew me sideways.

Since then I started to take things a little more seriously, my following grew and I started to think about where this momentum could take me. 

As a side line to my writing, I started selling vintage homewares, straight out of my She Shed in the garden.

This proved very popular and before I really knew what I was getting myself into, fueled by several glasses of wine, I found myself discussing the idea of taking over the shop at the front of my parent's house, in Lostwithiel. Within an hour a plan was formed and within 6 weeks, on August 15th, 2018, suffering serious sleep deprivation, exhaustion and brain overload, I opened the doors to my real world high street store.